December 9, 2024
November 2024 DMV restaurant sales numbers are in!
When looking at the monthly averages, both Fast Casual came in at -2% and Full Service at -1% compared to November 2023 sales.
On a seven-day moving average, Fast Casual sales ended the month at +6%, while Full Service ended at +10% compared to last year for the same period. Thanksgiving sales were very strong for Full Service and Fast Casual, peaking at around 15-17% growth from last year.
Since Thanksgiving falls on a different date each year, we adjusted that week in the chart below to give a more accurate visual of sales compared to last year. For example, many Fast Casual restaurants were closed for the holiday last year on November 23rd and 24th but were open on those dates this year because Thanksgiving happened later in November. Without the adjustment, the chart would have massive spikes showing 100%+ growth.
Sales from DMV and nationwide delivery services accounted for 12% of total sales this month, slightly down from last month.
If Thanksgiving sales indicate what's to come for this month's holidays, particularly for Full Service, we feel very encouraged about December's numbers. We'll see you next year!
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